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Helping Creatives Thrive Through Savvy Financial Management
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Helping Creatives Thrive Through Savvy Financial Management
- …
![broken image](http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_300,w_300,f_auto,q_100/10234016/960916_641638.png)
Get Money Savvy
Hello and Welcome
Empowering Creative Companies
Building a business is one thing. Managing its finances is another!
It’s time to make your money work for you and keep more of it!
About Us
With decades of experience in financial management and a passion for empowering creative success, I help you turn your artistic vision into a thriving, financially secure reality
The founder and managing director of Business Bright, Ally O'Meally-Watson is a Chartered Management Accountant (CIMA). She has over 30 years of accountancy experience within the UK working with companies such as award-winning, Blackburn's Design Consultants (London), Amani Jones Limited - Handbag Designers, Clean Break Theatre Company, The Welsh National Opera, Cinetig films and more.
Ally is also a director and chair of Winding Snake Productions. She recently started working with the Branson Centre of Entrepreneurship in the Caribbean as a finance coach.
With a proven framework in this high-touch coaching programTake Control of Your Business Finances
Think like the CFO of Your Business
Unlock Your Full Business Performance Potential
The Be Your Own CFO Mastermind is a 12-month program designed for creative business owners, executive and corporate leaders who want to unlock their full business performance potential by mastering financial strategy at a CFO level.
Within a proven framework, in this high-touch coaching program you or your team will learn to: - Understand Your Financials – Master core financial statements and analytics. - Yield Actionable Insights – Turn financial data into actionable decisions that drive profitability. Build Robust Budgets & Forecasts. Plan for growth by developing accurate financial projections. Formulate Strategic Pricing Models. Optimize pricing strategies to maintain profitability. Perfect Cash Flow & Profitability
Ensure financial sustainability through astute cash flow management. -Propel Business Growth. Apply your financial mastery to scale and own your future growth trajectory.
By joining the Be Your Own CFO Mastermind, you or your team will unlock the skill set required to increase financial stability, minimize risk, and drive growth like never before
🚀 Who is This For?
This mastermind is designed exclusively for high-achieving creative business owners who:
✔️ Runs a service-based business (coaches, consultants, agencies, designers, creatives).
✔️ Have an established business generating revenue.
✔️ Want to scale with a clear financial strategy.
✔️ Feel stuck in financial confusion and want a CFO-level understanding of their business.
✔️ Need a structured plan to increase profit, optimize cash flow, and build wealth.This is NOT for hobbyists. This is a mastermind experience for women serious about mastering their business finances.
📌 What You'll Learn
This hands-on, high-touch mastermind will help you:
✅ Master Your Business Finances – Read & understand your financial statements with ease.
✅ Create a Profit-Driven Cash Flow System – So youalways know where your money is going.
✅ Price for Profit & Scalability – Build pricing strategies that increase revenue & margins.
✅ Develop a CFO-Level Financial Roadmap – Forecast, budget, and plan for growth.
✅ Make Smarter Business Decisions – Confidentlymanage expenses, investments, and financial risks.
This mastermind is not about bookkeeping or accounting—it’s about transforming you into the financial leader of your business.
📅 How it Works
This 12-month mastermind gives you direct access to high-level CFO mentorship, coaching, and an exclusive community.
✅ 2x Private CFO Strategy Calls Per Quarter
(8 per year) – Tailored to your business growth.
✅ Weekly CFO Group Coaching CallsLearn & apply high-level financial strategies.
✅ Quarterly Financial Deep Dive PlanningSet revenue, cash flow, and profit targets.
✅ Private CFO Dashboard & TemplatesPlug-and-play tools installed for you for financial management.
✅ WhatsApp/Slack Private GroupAsk questions & get accountability between sessions.
✅ Live CFO Office Hours (Bi-Weekly)Get expert insights to get your CEO-level financial tasks done
✅ Annual In-Person CFO RetreatNetwork with other high-level businesswomen.
🚀 Why Join this Mastermind?
Even if you hire a CFO further on down the road,
this mastermind teaches you how to think like a CFO
so you’ll never feel lost in your numbers again.
🔹 No more feeling overwhelmed by financial jargon.
🔹 No more wondering if you’re charging enoughor managing cash flow correctly.
🔹 No more financial guesswork.Instead, you’ll walk away with:
✅ A strong financial strategy that supportslong-term business growth.
✅ The ability to confidently track, manage, andoptimize your cash flow & profits.
✅ The financial intelligence of a 7-figure CEOwithout needing a CFO on payroll or until you can afford one.
🚀 Investment
This high-touch mastermind is an exclusive opportunity for only 10 women each year. Join anytime, cancel anytime.
💎 Just £1,000 per month.This is an investment in financial mastery — so you can make smarter, wealth-building decisions for years to come.
Sign Up for Free
Get Our Ebook: 8 Costly Money Mistakes Creative Entrepreneurs Make (And How to Fix Them)
Stop losing money and start taking control of your business finances today!
Let Us Take Control of Your Business Finances
C.A.L.M. MONEY
A Monthly Bookkeeping, Advisory and Management Accounts Service
Designed for Creative Entrepreneurs Ready to Demystify Their Finances, Unlock Cash Flow, and Boost Profits.
C.A.L.M. stands for Cash control, Accurate bookkeeping, Leverage for growth and Mindset.
That's what we aim to help you with while keeping the process calm and without overwhelm
Does this sound like you?
- You’re passionate about your creative business, but managing the numbers feels overwhelming.
- Bookkeeping, financial reports, and planning are draining your energy and time.
- You’re tired of reactive financial decisions and want a clear, proactive strategy.
- You want to grow your business confidently, with financial clarity and guidance.
If this resonates, you’re not alone—and we’re here to help.
Introducing C.A.L.M Money
A premium monthly service combining Bookkeeping, Advisory, and Management Accounts to give you:
- Clarity: Know exactly where your money is going and how it’s working for your business.
- Control: Stay on top of your finances with professional reporting and expert insights.
- Guided Growth: Get actionable advice tailored to your business goals.
What’s Included in CALM Money?
Bookkeeping:
- Accurate, timely bookkeeping handled for you.
- Clear records that meet compliance standards and keep you stress-free.
Management Accounts:
- Monthly financial reports with insights you can actually understand.
- A clear picture of your cash flow, profitability, and performance.
Advisory Meetings:
- 90-minute monthly meetings to review, strategize, and plan.
- Expert guidance to help you make confident financial decisions.
Bonus:
Savvy Money Memos – Weekly Guides to Demystify Finance
Each week, receive actionable tips to unlock your cash flow, improve your profits, and stay ahead.Who Is This For?
CALM Money is perfect for:
- Creative entrepreneurs and agency owners
- Business owners who value their time and want to focus on their craft, not their books.
- Ambitious individuals ready to grow their business with a trusted financial partner.
Why Choose CALM MONEY?
- Proven Expertise: We specialize in helping creative businesses like yours thrive.
- Custom Support: Your finances are unique—our solutions are tailored to your needs.
- Stress-Free: From bookkeeping to big-picture strategy, we handle the heavy lifting so you can focus on what you do best.
- Affordable: Get comprehensive financial support from just £497 a month.
Your Investment:
From only £497/monthWith CALM Money you’re not just getting numbers on a page—you’re getting a financial framework designed to support your business’s growth.
Ready to Gain Clarity, Control, and Growth?
Let’s transform your finances together. Book a free discovery call today to see how CALM Money can help your business thrive.
Frequently Asked Questions
Q: What if I already have a bookkeeper?
A: That’s great! We’ll work alongside your current setup and enhance it with advisory and management accounts to give you deeper insights and growth strategies.Q: Is there a contract?
A: We work on a rolling monthly basis with a minimum three-month commitment to ensure you see results.Q: Can you help with payroll?
A: While we don’t manage payroll directly, we can recommend a trusted payroll bureau to take care of it for you.What Our Clients Say:
'I am more enthusiastic about reading my financials monthly because now it makes better sense for the growth of my company, and I now have better financial goals in mind. I use my accounting system differently now; ensuring accurate data input provides me with the correct reports and balances synced with my bank.
Thanks to Ally, I can confidently use financial terms, whether basic accounting or top-level economic language when speaking with financial institutions. Ally gave me more than just financial mentorship; she gave me financial confidence and better business health''.
Every business needs an "Ally"
- Stacy-Ann Wilson Odem Creative Media Limited
Take the first step toward clarity, control, and guided growth.
Client Testimonials
The Fearless Finance workshop with Ally really was an eye opener into how important and useful it can be to understand the financial side of your business even though from the offset it can appear daunting. It has helped me to see how I can begin marking my progress and understand my business in more depth to allow me to understand its capabilities for growth. My subsequent 1-2-1 with Ally was great to begin setting up some important financial documents, creating annual and monthly targets to check that I'm on track and make sure that I am making my business is working for me. Thank you Ally for your knowledge and encouragement.
—Clarice Price Thomas Jewellery Designer/Maker
Ally worked for over a year as a financial consultant on the New Creative Markets Programme. Her specialist knowledge and experience of working with businesses in the creative industries allowed her to quickly build confidence with the artists and designers. She delivered excellent 'Fearless Finance' workshops that were accessible to businesses at various stages of growth and engaged participants through visual mapping. She worked with businesses on a 121 basis and received consistently good feedback. I would highly recommend Ally as a consultant for creative businesses and her work on the New Creative Markets Programme has had a measurable impact.
-www.spacestudios.org.uk and Lena Nix - Artist Development Manager
Ally is great person to work with and her financial skills and knowledge has helped BDC develop its financial management arrangements from financial planning, monitoring and projecting through to the statement of accounts. She puts a lot of effort and time into assisting my office manage the income and expenditure accounts throughout the year giving solid quarterly advice, financial information and benchmarking for key performance factors that we agree which is invaluable in successfully running my business and projecting to the end of year statement of accounts.
—Byron Davies OBE, Managing Director BDConsulting (UK)
Allocating the time to your business plan just doesn't seem to happen when you are busy working on a day by day basis. However, working with Ally from Business Bright on our business planning process has been of such a huge benefit to JacBee and a great way of making you as a business take some dedicated time out to focus, discuss and more importantly plan'.
—Victoria Beesley, Co-Director, JacBee Ltd http://www.jacbee.co.uk/
Business Bright make a refreshing change to the usual accountancy firms, taking a keen interest in the intricacies of our business over and above the routine number crunching. Our regular review meetings definitely add value and help us to shape our ongoing business marketing and development plans
—Ronsons Restaurants (Herb & Ellies)
Before I started working with Ally on my Financial Roadmap, I was hesitant because I already had a bookkeeper and accountant on my team. However, after my initial chat with Ally, I found that she didn’t use too much jargon and made it all really easy for me to understand my business numbers.
The feature that I loved most about the program was that I became crystal clear (well almost) about what my financial statements actually meant and Ally found some errors in my accounts that I was not aware of. Together, we quickly got my accounting system up to date and sorted and I also had a set of forecasts so that I could secure much needed additional funding. I can now track my progress and grow my company with greater confidence. By the way, I increased by income by 95% and reduced my business expenditure by 25% so far since starting our financial strategy sessions.
I certainly would recommend the Financial Roadmap Program to anyone that is scared stiff about financials, doesn’t understand their accounts and doesn’t know what questions to ask their bookkeeper/accountant.
I now have Ally as my monthly finance coach which has been invaluable because I get to sit down with her every month. She prepares my management reports and talks me through my statements as well as being a sounding board for my non-financial business issues and ideas.
- Alex Palma - Kina Events, London
What people say about the Right-Brain Business Planning Course:
This course helped me re-energize and align my vision, purpose and actions. In fact, engaging in this class got me so inspired again about my business that I found myself in action implementing my plan while simultaneously creating it! Results are already materializing.
— Amy Egenberger, Spirit Out!, Inc, www.spiritout.com
Approaching the writing of a business plan with a right-brain creative aspect makes it less intimidating and more inspiring. It certainly isn't boring! I think the creative approach makes it more personal.
The best aspect for me in this class is feeling that I have a better direction for my business. It pushed me to move in a direction that I've been contemplating for almost a year."
—Amy Crawley, Amy A. Crawley Fine Art, www.amyacrawley.com
"I've written business plans before, but this helped me do it in a way that let me stay in the right mindset for the project. The old ways felt like trapping the creative flow in false structure that misled me. But my Right-Brain Business Plan® not only provides structure, it provides inspiration and puts me in the right (ha!)mindset."
—Tori Deaux, The Circus Serene, www.circusserene.com
"I definitely appreciate the fact that this course emphasizes and acknowledges how important visuals are to the right brain person. This concept really helps me stay focused and interested in the planning process of my business. Phew! This is the furthest I have ever gone in the planning process. I typically don't make it past reading the two words, ‘executive summary'."
— Lisa Hause, Lisa Hause Photography, www.lisahause.com
"If you don't have a plan for your business, you need one. If you want to have fun learning how to develop a plan, take this course. This course takes the ‘scare factor' out of creating a business plan."
—Tracey Asai, Tracey Asai Designs, www.traceyasaidesigns.com
'I learned a great deal about how to put profit first, plus how to keep my artistic integrity and pursue the gap between a financially viable commercial photographic career and a flourishing art practice.
Thanks for the financial documents - these are great! It’s really helpful to see these figures down on paper; it frees up space in my head to get on with the creativity!! Finally, I can see a financial future!'
—Karen Roswell Photography
'I met Ally in the Branson Centre of Entrepreneurship Caribbean training program for Jamaican Entrepreneurs. Going into the program, I had a basic knowledge of accounting. I wasn't confident in reading financial reports, and what reports were most beneficial in monitoring cash flow, "real profit," cost savings or waste.
I wanted a financial mentor since financial planning was a valuable skill necessary to scale and grow my business, but I was not prepared for the impact Ally would have on my business and my mindset. Each week we would meet for advisory sessions, where I would outline strategies and prospects for revenue, and Ally would give advice. She stressed the importance of planning and understanding the actual cost associated with my services.
Ally emphasized measuring the financial health of my business by tracking my cash flow using agile reporting templates. She coached me with demonstration and practice to understand budgeting and forecasting, that cash is king, and that there are distinct differences between sales, profits, and cash, in how they affect business growth. I no longer feel like a rookie in financial planning due to Ally's mentorship.
I am more enthusiastic about reading my financials monthly because now it makes better sense for the growth of my company, and I now have better financial goals in mind. I use my accounting system differently now; ensuring accurate data input provides me with the correct reports and balances synced with my bank.
Thanks to Ally, I can confidently use financial terms, whether basic accounting or top-level economic language when speaking with financial institutions. Ally gave me more than just financial mentorship; she gave me financial confidence and better business health''.
Every business needs an "Ally"
- Stacy-Ann Wilson Odem Creative Media Limited
Be Your Own CFO Memos
(Chief Financial Officer)
Perfect for business owners who want to stay on top of their finances with minimal time commitment.
What You Get:
Weekly 5-10 minute actionable reads to keep you up to date with your finances, organized and informed.
Access to a Q&A Resource Bank with common financial questions and answers.
Monthly Templates to help you stay organized.
Quizzes & Prizes to test your newly learnt money management skills.
Ideal for:
Creative entrepreneurs looking for regular financial tips and templates to manage their business finances.
Weekly Guides and Actions Steps to Help You Manage Your Cash Flow, Pricing, Profits and Taxes - Just £7 a month
Join Now
As a creative, you’ve already got a lot on your plate—client deliverables, team management, and keeping those brilliant ideas flowing. The beauty of small weekly money memos is that they meet you exactly where you are. They’re manageable, doable, and less overwhelming.
Small Savvy Steps, Big Results: The Path to Financial Confidence
When it comes to managing your money (and your business), small steps are the secret weapon. Not only are they easier to take, but they also lead to sustainable, long-term results.
Why I’m Obsessed with
Be Your Own CFO Memos
This love for small steps (have you read Atomic Habits by James Clear?) is exactly why I created the Be Your Own CFO Memos
Each week, I’ll share one small, actionable step to help you manage your cash flow, profit, pricing and taxes. These memos are designed to fit into your busy schedule and leave you feeling more confident and in control of your money and business growth.
And here’s the kicker: pair every money move with a reward that lights you up. You’ll be building better habits, taking charge of your finances, and actually enjoying the process along the way. 🎉
Small Structured Money Moves
Helping Creatives Thrive, Not Just Survive
Delivered Straight to Your Inbox: a money guide designed for creatives—packed with easy-to-apply finance tips and strategies.
Get Expert Support: Ask questions and get answers to help you make smart financial decisions.
Creative-Focused Finance: Practical tools and insights to help you transform your money habits and boost your business’s financial health.
Confident Financial Control: Take charge of your finances and move towards long-term success with more confidence.
Get actionable, expert-backed finance tips, tax reminders, your finance questions answered, resources and insights delivered to your inbox every week, plus a finance dashboard and other tools – for just £7/month.
The Memos Curriculum:
Savvy Money Memos Help You Be Your Own CFO
(Chief Financial Officer)
They are ideal for small creative companies with a bookkeeper and an accountant, but not enough budget for a CFO, the weekly guides focus on providing practical, actionable financial steps that fill in the gaps and help creatives make confident decisions without needing a full-time CFO.
Here’s a breakdown of the types of weekly guides that you will receive
1. Weekly Cash Flow Management
What it Includes: Simple templates or instructions to track income, expenses, and cash flow for the week. The focus
is on helping you understand when cash will come in vs. when it needs to go out.Outcome: Helps maintain liquidity and avoid surprise cash shortages.
2. Creating and Reviewing a 12-month Profit Forecast
What it Includes: Simple steps to forecast income and expenses for the next 12 months, considering both known
contracts and anticipated projects.Outcome: Gives a clearer view of financial health throughout the year and helps with long-term planning.
3. Profitability & Pricing Check-In
What it Includes: A mini-audit template to outline your pricing structure — are you charging enough for your services to cover
costs and generate profit? This might involve reviewing margins on projects.Outcome: Ensures your pricing strategy aligns with your profit goals.
4. Building Recurring Income Streams
What it Includes: A guide to identify and set up consistent, recurring revenue sources (e.g., retainer
contracts, subscription models, etc.).Outcome: Helps build financial stability through recurring revenue.
5. Financial KPI Tracking
What it Includes: A simple way to track key performance indicators (KPIs) that matter most for you, like
revenue per client, project profitability, or operating margin.Outcome: Helps spot trends and areas for improvement in the business.
6. Financial Intelligence
What it Includes: A quick tutorial or tip on basic financial concepts, such as understanding profit vs. cash flow,
reading a balance sheet, or managing debt.Outcome: Increases your financial intelligence of your business and empowers you to make smarter decisions.
7. Risk Assessment & Emergency Fund Building
What it Includes: A guide to building an emergency fund and understanding financial risks, such as fluctuating cash
flow or client non-payment.Outcome: Helps you prepare for uncertainty and protect your cash flow.
8. Year-End Tax Prep Tips
What it Includes: Simple guides to getting ready for year-end accounting, such as tracking deductible expenses,
planning for tax liabilities, and organizing financial records.Outcome: Helps you stay organized and avoid surprises during tax season.
How It All Ties Together:
Each week’s memo will provide clear steps you can implement on your own, with bite-sized, actionable tasks that align with your financial goals and ensure you stay on top of your finances. The idea is to make the process manageable, practical, and impactful, offering you the clarity you need without overwhelming you.
- Appealing Weekly Financial Guides and Memos Delivered to Your Inbox
- 📊 Exclusive Money Tracker Spreadsheet Tool: The Money Spreadsheet is your financial tracker with an auto-generated graph that visualizes your Key Performance Indicators (KPIs).
- Get clear on your financial progress and be aware of your business numbers.
How It Works:
- Sign Up for Just £7/month: You can cancel anytime you wish.
- Get Weekly Guides & Memos: Every week, your CFO Memos will be delivered straight to your inbox, no meetings or group calls
- Track Your Money with Ease: Use your KPI Tool to stay on top of your business finances and set a plan that works for you.
Why Be Your Own CFO Memo Is Perfect for You:
- No Overwhelm: Easy-Quick-to-Digest, actionable weekly content to make managing your business finances simple and stress-free.
- Expert Advice: From pricing strategies to funding opportunities, I’ve got you covered with proven strategies and tips.
- Confidence and Control: Feel empowered to make smart financial decisions, set clear goals, and achieve lasting financial success.
Click to Join the Waitlist and get your free sample CFO Memo.
or email CFO Memo for a free Sample to ally@businessbright.co.uk.
FAQs:
- What is Be Your Own CFO Memos? The CFO Memo is a business financial coaching via weekly magazine style guides. It provides actionable finance tips, tools, and resources to help creative business owners manage their finances, stay on track, not miss deadlines and make smarter money moves every week.
- What is the KPI Tool? The KPI Tool is an exclusive financial tracker and dashboard that helps you visualize your financial performance at a glance. It’s a quick way to stay on top of your finances and spot any gaps before they become problems.
- What happens after I join? Once you join, you’ll start receiving weekly Be Your Own CFO Memos straight to your inbox. Plus, you’ll get access to the KPI tool and the opportunity to book your 15-minute Kick Starter Session.
Pricing & Payment:
Just £7/month - Cancel anytime if you wish - Lock in your price by joining the waitlist today!
Join the Waitlist for
Be Your Own CFO Memos
For the Love of Art
Money Insights to Grow Your Creative Business
December 15, 2024October 14, 2024December 10, 2024October 28, 2024November 7, 2024
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About Us
Our Mission
Our Passion
Resources
Tutorials
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Contact Us
+1876 586 3909
ally@
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